DUMA REBRAND

In February 2023, Duma Collective undertook a brand identity overhaul to evolve from a dynamic creative agency into a contemporary cultural institution. The rebrand aimed to clarify Duma's ethos, sharpen its visual voice, and develop a comprehensive system of guidelines that could support brand consistency across all touchpoints - from decks and apparel to digital platforms and events.

Art Director: Koketso Buthelezi